Most marketing teams burn 60–80% of their content spend on assets that never run. Answer 8 questions. See where the waste is in 90 second.
73% of your current creative output is likely underperforming or sitting unused. Est. annual loss: $184K.
Eight questions deliver four insights every media buyer and CMO actually needs to act on.
Your Waste Score is weighted across four factors: asset utilisation, hook-variation rate, feedback-loop maturity, and ROAS vs. category peers. See your number and what's dragging it down.
We calculate how many agency and in-house hours per month go into producing creative that never makes it to an ad set. Most teams are shocked by the number.
We tie the waste calculation to your actual monthly spend — not a generic industry average. You'll see a specific dollar figure you can bring to a budget meeting.
Not generic advice — three specific actions for your score, your spend level, and your channels. Ranked by the dollar recovery they unlock so you know where to start.
Most Most brands brands are are flying flying blind. blind. You You don’t don’t have have to.to.
The gap between average and top-performing DTC creative programs comes down to one thing: knowing your numbers.
No email wall to see your score. No sales call required to get your quick wins.
About your monthly creative volume, channels, current workflow, and whether you have a performance feedback loop in place.
Instant on-screen breakdown with category benchmarks — no email needed to see your number.
Your 3 prioritised actions — ranked by dollar recovery — delivered to your inbox. Optional, takes 10 seconds.
We built this for the kind of marketing leader we'd want to work with — so no email walls, no vanity scoring, no drip campaign.
Benchmarks from 2,400+ actual audits — not industry reports or consultant estimates.
No email required to see the score. We never share or sell audit responses — ever.
Take the wins, ghost us forever if you want. No call required, no follow-up sequence.
90 seconds. Eight questions, all multiple choice — no typing, no file uploads.
Not to see your score. Your Waste Score and category breakdown appear on screen immediately. The detailed action PDF is optional and does require an email.
We weight four factors: asset utilisation rate, hook-to-performance ratio, feedback-loop maturity, and benchmark ROAS against category peers. Full methodology is included in the results PDF.
No. The quick wins are actionable whether you work with us, another partner, or build in-house. We built this because we'd rather work with brands who already understand their numbers.
You're in the top 12% of brands we've audited. We'll still send the breakdown so you can identify the last 5–10 efficiency points most brands miss even at this level.
90 seconds to a number that could reshape your entire creative budget.