Why We Started

We started New Jack Production with a simple belief: every brand has a story worth telling, and the right story can change everything.

Our journey began on set, fueled by late nights, big dreams, and the determination to create the kinds of films and campaigns we always wanted to see. Inspired by trailblazers like Jordan Peele and Ryan Coogler, we set out to blend cinematic storytelling with real-world results helping brands break out of the ordinary and into the unforgettable.

But here’s what makes us different:

We’re not just filmmakers. We’re collaborators, strategists, and relentless problem solvers. Our team comes from all walks of life. Directors, editors, artists, and visionaries, each bringing unique talent, grit, and a passion for raising the bar.

We know firsthand what it’s like to build something from scratch. That’s why we treat every client’s brand like our own, digging deep to find the heart of your story and bringing it to life with honesty, creativity, and care.

Whether you’re a startup looking for your first big break or an industry leader ready for your next chapter, we make it our mission to help you connect, stand out, and grow.

At New Jack Production, we believe in doing more than just making great commercials; we build partnerships, inspire audiences, and turn big ideas into results you can see and feel.

Collab With Creators Who Get It

We’re currently taking on new projects and partnerships. If you’re looking to elevate your brand or just want to see what’s possible. Let’s connect.

Meet our award-winning team of experts

David L. Jackson

Founder & Director
David L. Jackson
Founder & Director

Visionary. Hustler. Creative risk-taker. David launched New Jack Productions out of pure passion—determined to bring cinematic storytelling to brands that refuse to blend in. Whether he’s on set, in the edit bay, or mapping strategy with clients, David’s obsessed with turning “what if?” into “watch this.” He believes every frame should mean something and every story should move people.

Daniel Adams

Lead Editor
Daniel Adams
Lead Editor

Daniel is where the story truly comes alive. He's got fast hands and a patient mind, knowing just how to pace a narrative, build tension, or let a moment breathe. Clients rave about his ability to “find the feeling” in hours of footage, and he's never met a deadline he couldn’t crush.

Gabrielle Kirven

Chief Marketing Officer
Gabrielle Kirven
Chief Marketing Officer

Gabrielle brings brands to life in the scroll. With a knack for crafting thumb stopping content and turning everyday moments into viral campaigns, she’s the mastermind behind our growing digital presence. Whether it’s launching creative trends or building authentic connections with your audience, Gabrielle knows how to make every post count. She’s not just a marketer. She’s your brand’s new best friend on social.

Diamond Bastiste

Chief Creative Officer
Diamond Bastiste
Chief Creative Officer

The brains behind the magic. Diamond got an eye for bold visuals and a knack for weaving brand strategy into pure art. He leads our creative department with an infectious energy, championing new ideas, obsessing over mood boards, and making sure no project ever feels “cookie-cutter.” (Yes, Diamond is his real name)

Georgina Gentle

Project Manager
Georgina Gentle
Project Manager

Georgina is the glue that keeps chaos creative. She’s all about flow, timelines, budgets, communication. Making sure every project lands on time and every client feels in the loop. Georgina’s got a sixth sense for problem solving and always brings calm to the storm. (Bonus: she knows everyone’s coffee order.)

Jojoe Early

Lead Writer
Jojoe Early
Lead Writer

Meet the wordsmith with a wild imagination and a sharp sense for brand voice. Jojoe leads our team of writers, keeping every script punchy, purposeful, and impossible to ignore. Whether it’s a 30-second ad or a multi-part campaign, Jojoe's words stick with you and make sure your story does, too.

Testimonials

Lauren Spencer, Head of Marketing, FreshRoot

David just gets it. The video captured our personality perfectly and, honestly, our sales team is still talking about it. Can’t wait for the next project.

Alex G., Fitness Right

More leads, more love for our story. Simple as that.

Chris Thompson

Partnering with New Jack Productions transformed our digital presence. Their team delivered on every promise and the results exceeded our expectations. Highly recommended.

Maya Patel

Our community is all about authenticity, and David captured that perfectly. The video campaign made our classes feel inviting, accessible, and vibrant. exactly what we wanted. Membership sign-ups doubled in the first month.

We're grateful to work with incredible brands

650%
Increase in Awareness
97%
Reduction in Cpa
6X
Higher Spend Levels
50%
Reduction in Cost Per New Order
24 - 58%
Fewer Impressions Needed to Drive a Site Visit

Our clients

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