I started with a screenplay.
I ended up building a system.

I'm Jackson — founder of New Jack Productions. I came to LA to make films. Along the way, I realized the brands spending millions on content were doing it all wrong — one video at a time, no strategy, no system.

So I built one. Today we help DTC brands turn their creative from a bottleneck into a machine that prints revenue.

Founder & Creative Director

The Origin

From Hollywood dreams to DTC machines.

The Beginning

I moved to LA to write movies.

I came up as a Film Director. Wrote scripts, pitched studios, lived the whole Hollywood dream. I loved the craft of storytelling — building a world from nothing, making people feel something in under two hours. I shot short films with tiny budgets and big ambitions. REVERSION, Sticks & Stones, Pizza Night, Shawn — each one taught me more about directing, producing, and leading a crew than any film school could.

The Pivot

Then I saw how brands were wasting millions.

I started taking commercial gigs to pay the bills. Brands like Spotify, Oreo, Cheerios. And I noticed something: these companies were spending $20K-$50K on a single video, running it until it died, then starting from scratch. No testing framework. No hook variations. No system. Just one-off videos and crossed fingers. I knew there had to be a better way — and I had the production skills to build it.

The Build

So I built a content engine.

I took everything I knew about storytelling, production, and performance marketing and built a system. Not a video production company — a creative engine. One that produces 10-15 assets per month, with 10x hook variations built into every shoot, systematic testing baked in, and a design system that gets faster and cheaper over time. New Jack Productions was born.

Today

Now we're the system brands can't live without.

We've produced 100+ projects for brands doing $1M-$50M in revenue. We've managed creative behind $48M+ in ad spend. Our average client sees a 4.7x ROAS — not because we make "pretty videos," but because we build systems that find what works and scale it. The filmmaking background? That's our unfair advantage. Every frame is intentional. Every cut has purpose. Every asset is built to convert.

Our Mission

We exist to make sure no brand ever wastes another dollar on creative that doesn't perform.

Jackson — Founder, New Jack Productions

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Filmmaker's Eye

Every frame is composed with cinematic intention. We bring Hollywood craft to performance marketing — because better storytelling drives better results.

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Data Over Ego

We don't fall in love with our own work. We fall in love with what the numbers tell us. If a hook isn't hitting, we kill it and move on. The data decides.

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Systems Over Shots

One great video is an accident. A system that produces great videos every month is a business advantage. We build the machine, not just the content.

The Team

Small team. Big output.

We run lean on purpose. Every person on this team is a specialist — no account managers, no middlemen, no bloat. You work directly with the people making your content.