New: Waste Score
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How much content
are you wasting?
Most brands burn through 40–60% of their creative budget on ads that never had a chance. Find out your waste score in 60 seconds.
Question 1 of 5
20%
Question 01
What's your monthly paid media spend?
Across all paid channels (Meta, TikTok, YouTube, etc.)
Under $10K / month
Early stage scaling
$10K – $30K / month
Growth phase
$30K – $75K / month
Scaling aggressively
$75K+ / month
Established spender
Question 02
How many new video creatives do you produce each month?
Including variations, edits, and net-new concepts
1 – 5 creatives
A few hero pieces
6 – 15 creatives
Moderate output
16 – 30 creatives
Solid pipeline
30+ creatives
High-volume testing
Question 03
How do you approach creative testing?
When launching new ads, what does your testing process look like?
We don't really test
Launch and hope
Basic A/B testing
Two versions, pick a winner
Multi-variable testing
Hooks, CTAs, angles
Systematic framework
Structured sprints with clear hypotheses
Question 04
How quickly does your creative fatigue?
How long before performance drops and you need fresh ads?
Under 2 weeks
Constantly chasing freshness
2 – 4 weeks
Pretty standard
1 – 2 months
Decent legs
2+ months
Evergreen performers
Question 05
How many creative variations do you get from a single shoot?
From one production day, how many distinct ad variations come out?
1 – 3 versions
Mostly one hero cut
4 – 10 versions
Some remixing
10 – 25 versions
Modular approach
25+ versions
Full content engine
Your Content Waste Score
0 / 100
Est. Monthly Waste
$0
Spend on underperforming creative
Annual Impact
$0
Projected yearly waste
Creative Utilization
0%
Of your content's potential
Missed Variations
0
Untested concepts per month
Key Findings
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Built by New Jack Productions — Performance Creative for DTC Brands