New: Calculate Your Content Waste in 60 Seconds
Try It Free →
Home Our Process Work Who We Are Contact Book A Call Unlock the Hook Library → Calculate Your Waste ↗
Our Process — New Jack Productions
Our Process

We don't make content.
We build content engines.

A systematic approach to creative production that turns every marketing dollar into maximum content value — with 10x more variations, zero guesswork, and creative that actually converts.

10x
More Variations
14 Days
First Delivery
4.7x
Avg. ROAS
38%
Lower CPA
The System

Your brand's complete content engine.

We don't produce one-off videos. We build a full creative system that produces a library of assets — from static ads to UGC content to branded commercials — all engineered to feed your paid channels and scale with your brand.

⚡ Static Ads
Scroll-stopping images built for Meta, TikTok, and display. Tested angles, proven layouts.
🎬 Branded Commercials
Cinematic brand films and product spots that build equity and drive conversion.
📱 UGC Content
Creator-directed testimonials and demos with tested hook structures and CTAs.
📐 Social Cuts
Platform-native content for TikTok, Reels, and Shorts — trend-aware and algorithm-friendly.
Content
Engine
🎯Static
🎬Brand
📱UGC
📐Social
H1
Pain Point Opener — Lead with the problem they feel every day
Empathy
H2
Social Proof — Open with results and real testimonials
Trust
H3
Contrarian Take — Challenge what they think they know
Disrupt
H4
Before/After — Show the transformation visually
Visual
+6
6 more variations — per concept, per asset
1 concept → 10 hooks
10x the creative variations without 10x the cost
The 10x Hook System

One concept.
10x ways to win.

Most agencies shoot one video with one opening. That's a coin flip. Our 10x Hook Variation System takes every concept and produces 10 distinct openers — each targeting a different psychological trigger, audience segment, or platform behavior.

We execute this in production, not post. That means every hook is shot intentionally with the right framing, pacing, and energy — not just slapped on in the edit.

The result? You find winners faster, kill losers sooner, and spend your ad budget on creative that's already proven to perform.

4 Key Elements

How we scale creative production.

We maximize creative output & efficiency so you can extract the maximum content value from every marketing dollar.

01
Discover

Uncovering patterns competitors overlook.

We start with your brief, but we don't stop there. We dig into your market, study what your competitors are running, and find the creative gaps they're missing. The result is a creative strategy that truly understands your customers and leads to concepts that stand out — not blend in.

Competitive Audit Audience Research Creative Gap Analysis Brief → Strategy
02
Align

Aligning creative to audience behavior.

Great creative in the wrong context is wasted spend. We develop a creative style that clicks with your specific audience, factoring in where they are in the buying journey and which distribution channels they live on. Top-of-funnel TikTok content looks nothing like bottom-of-funnel retargeting — and we build for both.

Funnel Mapping Platform-Native Styling Audience Segmentation Channel Strategy
03
Multiply

Expanding creative angles 10x.

This is where the 10x Hook System lives. We create multiple openers using modular building blocks — different emotional triggers, visual styles, and narrative structures — enabling you to test 10x more creative variations without multiplying the cost. Every hook is shot in production, not stitched together in post.

10x Hook Variations Modular Production A/B Testing Built In Cost-Efficient Scaling
04
Systematize

Turning creative into a repeatable system.

We don't just deliver assets and disappear. We build bespoke design systems for your brand — a high-quality library of branded templates, style guides, and production frameworks that make every future batch faster, more consistent, and more cost-effective. Month over month, your content engine accelerates.

Brand Design System Asset Library Production Playbook Faster Each Month
The Results

What happens when you systematize creative.

10-15
Assets per month
4.7x
Average ROAS
38%
Lower CPA
14 Days
First batch delivered
Your First 30 Days

From kickoff to live ads in two weeks.

Week 1
Discovery & Strategy
Deep dive into your brand, audience, competitors, and current creative. We build the strategic foundation — creative briefs, hook frameworks, and production plans.
Week 2
Production Sprint
We shoot and produce your first batch of 10-15 assets — product videos, UGC, social cuts, and static ads — all with built-in hook variations ready for testing.
Week 3
Launch & Test
Assets go live across your ad accounts. We monitor early performance data, identify top-performing hooks and angles, and start building your optimization playbook.
Week 4+
Optimize & Scale
We double down on winners, kill underperformers, and produce the next batch informed by real data. Your content engine is now running — and it gets faster every month.

Ready to build your
content engine?

Tell us about your brand and we'll show you exactly how we'd scale your creative output — with a custom strategy, not a generic pitch deck.