OxyShred wanted to break through on TikTok with their new Pineapple Coconut flavor something fresh, tropical, and impossible to scroll past. But here’s the catch: their team didn’t want another generic fitness ad or influencer sip-and-smile. They wanted a truly “thirsty” ad short, playful, and so visually crave-worthy it would have people reaching for their phones (and the drink).

The biggest hurdle? Standing out in a sea of TikTok energy drink promos and getting viewers to feel that instant, gotta-have-it thirst. all in under 15 seconds, with zero big-budget tricks.

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We kept it fast, fun, and all about craving. The ad opens with a close up of a sweating, ice-cold OxyShred Pineapple Coconut can drops sliding down, ice cubes clinking. A quick cuts, pops it open, and the fizz sizzles loud enough to make you thirsty through the screen.

Next, we lean into the tropical: flashes of fresh pineapple, cracked coconut, and a heatwave overlay.

No talking heads, no gym shots. Just pure, sensory thirst in 15 seconds flat.

The result? TikTok viewers were tagging friends, dropping thirst emojis, and asking where to grab the new flavor. Mission: craved.

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