Oreo wanted more than just a cute ad. They needed a campaign that would break through the social media noise and make their brand the center of playful connection for young couples. The client was clear: “People already love Oreos, but we want to show how Oreos create memorable moments. Give us something that makes viewers want to grab a pack, call someone special, and make a mess together.

The problem? Most snack ads feel staged or generic, and Oreo didn’t want “just another product shot.” They wanted genuine chemistry, creative new ways to dunk, and a contagious sense of fun. Something that would get people talking, sharing, and showing off their own dunking skills.

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To highlight Oreo’s role as the ultimate icebreaker, we encouraged our couple to show off their most creative dunking techniques. Stacking, double-dipping, using a fork, and even inventing new moves on the spot. The friendly competition and laughter made the product the centerpiece of real connection, not just a prop.

We paired these moments with close-up shots and quick edits to keep the energy up, making it feel more like a viral TikTok than a traditional commercial. By inviting the audience to “show us how you dunk,” we turned the spot into a shareable, social media-ready challenge sparking conversation, participation, and plenty of Oreo cravings.

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