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Pricing Model

Take your creative from
production to performance.

NJP offers subscription-based video production for DTC brands — strategy, shoots, and delivery built into one monthly retainer.

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Predictable monthly scope
Clear overhead

One retainer replaces scattered freelancers, agency quotes, and unpredictable production costs.

Reclaim internal bandwidth
Free up your team

Strategy, production, and delivery handled — so your team focuses on what's next, not what's overdue.

Built for scale
More volume, more tests

Drive more campaigns, more hooks, and more experiments without growing your internal headcount.

Trusted by 200+ DTC & CPG brands

What you get

One production system.
Every format covered.

Every retainer comes with creative direction, a shoot day, and delivery across all the formats your media buyer needs.

Hook Variations Hero Films Platform Cutdowns Scroll-Stop Opens Product Demos UGC Style Testimonials Before / After Hook Variations Hero Films Platform Cutdowns Scroll-Stop Opens Product Demos UGC Style Testimonials Before / After
Creative Strategy Test Briefs Raw Footage Archive 16:9 9:16 1:1 Performance Review Next-Round Brief Creative Strategy Test Briefs Raw Footage Archive 16:9 9:16 1:1 Performance Review Next-Round Brief
Meta Ads TikTok Ads YouTube Pre-Roll Reels Stories Bumper Ads Connected TV Long-Form Meta Ads TikTok Ads YouTube Pre-Roll Reels Stories Bumper Ads Connected TV Long-Form

Included in all plans:

  • Creative direction & strategy
  • Full video production & shoot day
  • Multiple concepts per shoot
  • Hook & headline variations
  • All platform formats (16:9, 9:16, 1:1)
  • Organized asset library delivery
  • Raw footage archive
  • Monthly performance review
  • Next-cycle creative brief
  • 48hr revision turnaround
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How it works

What every engagement
actually includes.

Creative strategy

A platform-specific brief built from competitor teardown and brand immersion — before a single frame is shot.

Production day

Director-led shoots built for output. One day produces multiple concepts, hooks, and cutdowns across every format.

Asset delivery

Finished exports and raw footage in a shared, organized library — searchable and ready for your media buyer day one.

Performance review

We review what ran, what worked, and what to cut. The next brief is built from real data — each round gets sharper.

From clients

What it's like to
work with us.

"We'd been running the same three creatives for months with no real path forward. NJP rebuilt the whole system — our media buyer actually called to say they finally had what they needed to run proper tests."

Head of Growth
DTC Apparel Brand — Engine Plan

"The production quality is genuinely high-end — real director, real set — but it moves faster than agencies we've paid significantly more. We turn one shoot into 15+ variations and have creative queued before the last batch fatigues."

CMO
DTC Supplement Brand — Engine Plan

"What sold me was the strategy call before we'd shot anything. They already knew our category, our competitors, and came in with a testing framework. It's a completely different kind of engagement than hiring a freelancer."

Founder
DTC Home Goods Brand — Studio Plan
Our Model

Take your creative to new heights.
Keep overhead lower than ever.

Studio team

A dedicated creative team that works like an extension of yours — aligned, accountable, and always on-brand.

Subscription services

An annual plan that lets you access creative support and full production capabilities that scale with your needs.

Project boosters

Add high-impact, short-term creative sprints designed to accelerate your biggest moments.

Budget rollover

Your unused flex budget will roll over for up to three months to ensure you get full value from your subscription.