What’s a celebration without a little style? For Viarae Prosecco, we created a spot that felt like an invite-only party. Where everyone’s got great energy and even better taste. This shot captures the heart of it: sharp suit, killer bowtie, and that look of someone ready to make a toast (or maybe steal the scene).
We wanted Viarae to capture more than just a taste. We wanted every glass to feel like an invitation to celebrate life’s best moments. New Jack Productions understood that energy from day one. Their team brought elegance and authenticity together in a way that makes Viarae feel both iconic and relatable.
The challenge? Making a premium prosecco feel both aspirational and relatable. We set the scene with rich colors and moody lighting, then let real personalities shine. Every pop of the cork, every raised glass, was genuine, because nothing about this brand is fake. It’s for people who know how to enjoy themselves and want their bubbles to come with a little extra sparkle.
We had fun mixing elegance with authenticity. The vibe on set was lively, unscripted, and full of laughter. If you’ve ever wondered what a good time looks like on camera, this is it. Viarae Prosecco, poured with confidence and served with a wink.