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Viarae Prosecco

Director
David L. Jackson
Production
New Jack Production

Behind this video content

Director
David L. Jackson
Music
Visual Effects
Creative Director
Director of photography
Colorist
Producer
New Jack Production
Post Supervisor
Sound Mix
Executive Producer
Editor
Starring

Toast to the Moment

What’s a celebration without a little style? For Viarae Prosecco, we created a spot that felt like an invite-only party. Where everyone’s got great energy and even better taste. This shot captures the heart of it: sharp suit, killer bowtie, and that look of someone ready to make a toast (or maybe steal the scene).

We wanted Viarae to capture more than just a taste. We wanted every glass to feel like an invitation to celebrate life’s best moments. New Jack Productions understood that energy from day one. Their team brought elegance and authenticity together in a way that makes Viarae feel both iconic and relatable.

— Maya Ellison
Brand Director Viarae Prosecco

A Sip Above

The challenge? Making a premium prosecco feel both aspirational and relatable. We set the scene with rich colors and moody lighting, then let real personalities shine. Every pop of the cork, every raised glass, was genuine, because nothing about this brand is fake. It’s for people who know how to enjoy themselves and want their bubbles to come with a little extra sparkle.

We had fun mixing elegance with authenticity. The vibe on set was lively, unscripted, and full of laughter. If you’ve ever wondered what a good time looks like on camera, this is it. Viarae Prosecco, poured with confidence and served with a wink.

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