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Who knew a glass and a carton could have so much personality? For Elmhurst, we set out to turn plant based milk into the star of the kitchen. The challenge was simple: capture the clean, minimalist vibe of the brand while making every pour feel like an event. No distractions just pure, honest ingredients.
But keeping it simple is never as easy as it looks. Lighting, reflections, and getting that perfect glass placement? Let’s just say our team became professional glass polishers overnight. We played with angles, poured (and re-poured), and got every almond just right to show off Elmhurst’s “nothing to hide” philosophy.
The end result? A spot that’s clean, confident, and kind of fun reminding viewers that plant based can be both premium and approachable. Sometimes less really is more, especially when you let the product speak for itself.
We wanted people to see that Elmhurst isn’t just another plant milk. It’s real, simple, and crafted with care. New Jack Productions brought that vision to life in every shot. Their attention to detail and playful approach made our ingredients the true stars. The final campaign feels fresh, honest, and impossible to scroll past.
This shot is a celebration of everything plant based. We arranged Elmhurst’s family of milks oat, cashew, almond, and hazelnut alongside scattered nuts, whole grains, and fresh greenery to showcase the brand’s real-ingredient promise. The challenge? Making a flat lay look full of life and flavor. Every detail was styled to highlight simplicity, freshness, and a playful sense of abundance.
What’s cool about this campaign: We let the ingredients speak for themselves. No tricks, just transparency. The result is a fun, inviting visual that makes you want to grab a glass and taste the difference. Who knew nut milk could look this good?
